代表性文章

[1] Yang, Yanwu, Zhang, Chunjie, Zhao, Kang, & Wang, Qian, (2023). The shifting role of information processing and management in interdiscipline development: From a collection of tools to a crutch? Information Processing and Management, 60(4), 103388.

[2] Yang, Yanwu, &Li, Huiran, (2023). Keyword Decisions in Sponsored Search Advertising: A Literature Review and Research Agenda. Information Processing and Management, 60(1), 103142.

[3] Zhai, Panyu, Yang, Yanwu, & Zhang, Chunjie, (2023). Causality-based CTR prediction using graph neural networks. Information Processing & Management, 60(1), 103137. (Corresponding author)

[4] Xu, C., Zhang, C., Yang, Y., Yang, H., Bo, Y., Li, D., & Zhang, R. (2023). Accelerate adversarial training with loss guided propagation for robust image classification. Information Processing & Management, 60(1), 103143.

[5] Tang, Y., Wang, W., Yang, Y., Zhang, C., & Liu, J. (2023). Anchor-free temporal action localization via Progressive Boundary-aware Boosting. Information Processing & Management, 60(1), 103141.

[6] Yang, Yanwu, Feng, Baozhu, Salminen, Joni, and Jansen, Jim Bernard, (2022). Optimal Advertising for a Generalized Vidale-Wolfe Response Model. Electronic Commerce Research, 22(4): 1275–1305

[7] Yang, Yanwu, Zhao, Kang, Zeng, Daniel, and Jansen, Jim Bernard, (2022). Time-varying Effects of Search Engine Advertising on Sales--An Empirical Investigation in E-Commerce. Decision Support Systems, 163, 113843.

[8] Yang, Yanwu and Zhai, Panyu, (2022). Click-through rate prediction in online advertising: a literature review. Information Processing & Management, 59(2): 102853.

[9] Li, Huiran, & Yang, Yanwu*, (2022). Keyword Targeting Optimization in Sponsored Search Advertising: Combining Selection and Matching. Electronic Commerce Research and Applications, 56, 101209. (Corresponding author)

[10] Yang, Yanwu and Gao, (Lisa) Ting, (2021). The path to people’s responses to native advertising in social media: A perspective of self-presentational desire. Information & Management, 58(3): 103441.

[11] Zeng, Daniel, Liu, Yong, Yan, Ping, & Yang, Yanwu*, (2021). Location-Aware Real-time Recommender Systems for Brick-and-Mortar Retailers. INFORMS Journal on Computing, 33(4), 1608-1623. (Corresponding author) (管理顶级UTD-24)

[12] Yang, Yanwu, Feng, Baozhu, Zeng, Daniel, (2021). Learning Parameters for a Generalized Vidale-Wolfe Response Model with Flexible Ad Elasticity and Word-of-Mouth. IEEE Intelligent Systems, 36(5), 69-79.

[13] Li, Huiran, & Yang, Yanwu*, (2020). Optimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments. International Journal of Electronic Commerce, Vol. 24, No. 1, pp. 107-129, Spring 2020. (Corresponding author)

[14] Nie, H., Yang, Y.*, & Zeng, D., (2019). Keyword Generation for Sponsored Search Advertising: Balancing Coverage and Relevance. IEEE Intelligent Systems, 34(5), 14 - 24. (Corresponding author)

[15] Yang, Y., Jansen, B. J., Yang, Y. C., Guo, X., & Zeng, D., (2019). Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework. IEEE Intelligent Systems, 34(1), 32 - 42.

[16] Yang, Y., Li, X., Zeng, D., & Jansen, B. J., (2018). Aggregate Effects of Advertising Decisions: A Complex Systems Look at Search Engine Advertising via an Experimental Study, Internet Research, 28(4), 1079-1102.

[17] Yang, Y., Yang, Y. C., Jansen, B. J., & Lalmas, M. (2017). Computational Advertising: A Paradigm Shift for Advertising and Marketing?. IEEE Intelligent Systems, 32(3), 3-6.

[18] Zeng, F., Tao, R., Yang, Y.*, & Xie, T. (2017). How social communications influence advertising perception and response in online communities?. Frontiers in psychology, 8, 1349. (Corresponding author)

[19] Ortiz-Cordova, A., Yang, Y. and Jansen, B. J. (2015) External to Internal Search: Associating Searching on Search Engines with Searching on Sites, Information Processing & Management, 2015, 51(5): 718-736.

[20] Yang, Y., Zeng, D., Yang, Y., & Zhang, J. (2015). Optimal budget allocation across search advertising markets. INFORMS Journal on Computing, 27(2), 285-300. (管理顶级UTD-24)

[21] Qi, J., Z. Chao, Y. Yang, (2014) Recommendations based on Social Relationships in Mobile Services, Systems Research and Behavioral Science, Vol. 31, No. 3, pp. 424–436, May/June 2014.

[22] Yang, Y., R. Qin, B.J. Jansen, J. Zhang, D. Zeng, (2014) Budget Planning for Coupled Campaigns in Sponsored Search Auctions, International Journal of Electronic Commerce, Vol. 18, No. 3, pp. 39–66, Spring 2014.

[23] Zhang, J., Y. Yang*, X. Li, R. Qin, D. Zeng, (2014) Dynamic Dual Adjustment of Daily Budgets and Bids in Search Auctions, Decision Support Systems, 57: 105-114, January 2014. (Corresponding author)

[24] Yang, Y., J. Zhang, R. Qin, J. Li, B. Liu, Z. Liu (2013). Budget Optimization Strategies in Uncertain Environments of Search Auctions: A Preliminary Investigation. IEEE Transactions on Services Computing, 6 (2): 168-176, April-June 2013. (SCI)

[25] Yang, Y., J. Zhang, R. Qin, J. Li, F. Wang, W. Qi (2012). A Budget optimization framework for search advertisements across markets, IEEE Transactions on Systems, Man, and Cybernetics. Part A: Systems and Humans, 42(5): 1141-1151 (2012).

[26] Yang, Y., Personalized search strategy for spatial information on the Web, IEEE Intelligent Systems, 27(1): 12-20 (2012).

[27] Xiarong Li, Daniel D. Zeng, Yong Liu, Yanwu Yang, Click Fraud and the Adverse Effects of Competition, IEEE Intelligent Systems, vol. 26, no. 6, pp. 31-39, Nov./Dec. 2011.

[28] Yang, Y., C. Claramunt, M.-A. Aufaure, User-centric Similarity and Proximity Measures for Spatial Personalization, International Journal of Data Warehousing and Mining, 6(2):59-78, 2010.

[29] Xia, F., Yang, Y., F. Li, J. Wang, A Closed-Form Reduction of Multi-class Cost-Sensitive Learning to Weighted Multi-class Learning, Pattern Recognition, Vol.42, No.7, 2009:1572-1581.

[30] Xia, F., W. Zhang, F. Li and Y. Yang, Ranking with Decision Tree, Knowledge and Information Systems, vol.17, no. 3, pp.381-395, 2008.

[31] Xia, F., L. Zhou, Y. Yang and W. Zhang, Ordinal Regression as Multiclass Classification. The Internal Journal of Intelligent Control System, Vol. 12 (3), Sep 2007, 230-238.

[32] Yang, Y. and Claramunt, C., 2003, A process-based multi-representation of gradual changes, Journal of Geographical Decision Analysis, 7 (1), 1-13.

[33] 混合智能管理系统理论与方法研究, 管理科学学报, 2021, 8(24): 10-17.

[34] 机器行为与人机协同决策理论和方法, 管理科学, 2021, 6(34): 55-59.

[35] 杨彦武, 郭迅华, 曾大军，张杰, 秦蕊，搜索竞价中关键字最优化策略. 信息系统学报，12: 9-23.

[36] 杨彦武, 王飞跃, 曾大军, 秦蕊, 李娟娟, 张杰. 跨搜索引擎关键字竞价广告预算分配策略. 科技导报, 29(04):18-24, 2011.

著作（教材）

1、Budget constraints and optimization in sponsored search auctions, 2013. Academic Press; 1 edition, ISBN-10: 0123970393, ISBN-13: 978-0123970398 Yang, Y., F. Wang.（专著）

2、理解赞助搜索广告：关键字广告的核心要素，2018，机械工业出版社，杨彦武（译著）