喻园管理论坛2019年第57期(总第508期)

演讲主题：The Impact of Social Crowding on ConsumerPreference for a Product Bundle

主 讲 人：丁瑛，中国人民大学营销系副教授

主 持 人：常亚平，华中科技大学工商系教授

活动地点：学院119教室

活动时间：2019年5月14日（周二）10:00--11:30

主讲人简介：

Dr. Ying Ding is an Associate Professor of Marketing at the Renmin Business School, RenminUniversity of China. Her research interests includeconsumer psychology, decision-making and self-concept relatedconsumption. Her research has been publishedin premium journals includingJournal of Consumer Research,Journal of Consumer Psychology,Journal of the Academy of Marketing Science, andEuropean Journal of Marketing.In 2018, her research received Emerald Highly Commended Paper Award. She presentedher research work at various international academicconferences such as Association for Consumer Research NorthAmerican Annual Conference (2011, 2012, 2014, 2017), EuropeanMarketing Academy Conference (2011) and Global MarketingConference (2010).