喻园管理论坛2019年第123期(总第574期)

演讲主题: Prominent Retailer and Price Search

主 讲 人: 朱  毅，美国明尼苏达大学副教授

主 持 人: 关  旭，生产运作与物流管理系教授

活动时间: 2019年11月11日（周一） 10:00-11:00

活动地点：学院219教室

主讲人简介:

Yi Zhu is an Associate Professor of Marketing, Mary & Jim Lawrence Fellow at the University of Minnesota. He received his PhD in Business Administration from the University of Southern California (USC) in 2013. He worked as a consultant at Shanghai Investment Consulting Corporation before he went to Vancouver, where he received his M.A. in Economics from University of British Columbia. His research interests focus on the application of industrial organization models in marketing, online auctions, consumer search, advertising, media slant, sharing economy and Chinese economy. His recent works have appeared or forthcoming at Marketing Science, Management Science, Journal of Marketing Research and International Journal of Research in Marketing.

活动简介:

2019年11月11日上午10点，明尼苏达大学朱毅教授，将进行以“Prominent Retailer and Price Search”为主题的学术报告会，分享知名零售商将如何利用流量进行定价的相关研究内容。