Education
Ph.D. (Majored in Business Management), Huazhong University of Sci.& Tech, 2003.
M.S. (Majored in Business Management), WHU, 1992.
B.E. (Majored in Textile Engineering), WTU, 1984.
Overseas Visiting and Training
Courses Taught
Corporate Strategy ,Marketing Management,etc
Industrial Experiences
Research Interests
E-business, Service Marketing, Business Ethics, Consumer Behavior, etc.
Representative Research Papers
1、Zhu Dong Hong, *Chang, Ya Ping. Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China. Journal of Business Ethics, 2013, 117（1）：111-121 (通讯作者，SSCI 收录，FT45期刊)
2、Zhu, Dong Hong, *Chang, Ya Ping, Luo, Jian Jun, Li, Xin. Understanding the adoption of location-based recommendation agents among active users of social networking sites, Information Processing and Management, forthcoming, Doi: 10.1016/j.ipm.2014.04.010 (通讯作者，SSCI 收录)
3、Chang, Ya Ping, Xuebing Dong and Wei Sun.Influence of characteristics of the Internet of Thing on consumer purchase intention. Social Behavior and Personality, 2014,42（2）： 321-330. (SSCI收录)
4、Zhu, Dong Hong, *Chang, Ya Ping. Investigating consumer attitude and intention toward free trials of technology-based services. Computers in Human Behavior, 2014, 30(1): 328–334 (通讯作者，SSCI 收录)
5、Zhu, Dong Hong, *Chang, Ya Ping. Understanding motivations for continuance intention of online communities in China: A comparison of active users of social networking sites and virtual communities. Information Development, 2014, 30(2): 172-180(通讯作者，SSCI 收录)
6、Chang, Ya Ping, *Zhu, Dong Hong, The role of perceived social capital and flow experience in building users' continuance intention to social networking sites in China, Computers in Human Behavior, 2012, 28(3), 995-1001 (SSCI收录)
7、Chang, Ya Ping, *Zhu, Dong Hong, Understanding social networking sites adoption in china: a comparison of pre-adoption and post-adoption. Computers in Human Behavior, 2011, 27(5), 1840-1848 (SSCI收录)
8、Chang, Ya Ping, *Zhu, Dong Hong, Wang, Simon Hao, The influence of online game service quality on loyalty: an empirical study of MMORPGs, Social Behavior and Personality, 2011, 39(10), 1297-1302 (SSCI收录)
9、*Chang, Ya Ping, Yan, Jun, Luo, Jin, Zhang, Jin Long, Online in-game advertising effect: examining the influence of match between games and advertising, Journal of Interactive Advertising, 11(1), 63-73, 2010（ABI、EBSCO收录）
10、Chang Ya-Ping, Yan Jun. Benz Car Destroyed in China---A Case of Cross-Cultural Marketing，Journal of Euromarketing，2002，Vol. 12，No. 2，71-86.(ABI、EBSCO收录)
11、Chang Ya-Ping, Zhu Dong-Hong. Adoption of Social Networking Sites, In Z. Yan (Ed.) Encyclopedia of Cyber BehaviorAlbany, NY: IGI Global, 2012 |
